As promised in my previous post, I am back to present you another project from EUCC-D’s NGO: DUNC.
This project which is part of the Interreg South Baltic Programme, has started in 2017 and will officially end in 2020.
DUNC stands for “Development of UNESCO Natural and Cultural assets”. The purpose of this project is to:
“Unlock the potential of the region’s assets by developing an effective, sustainable tourism strategy for its UNESCO sites. (…)[to create] quality touristic activities that help to prolong the tourist season, promote economic growth and bring about a real connection of tourism with the outstanding value of the Baltic Sea’s heritage.” Source
It is a cross-border cooperation involving 9 UNESCO sites, 12 partner organizations including EUCC-D and 5 Countries (Germany, Lithuania, Poland, Russia and Sweden).
Geographic distribution of DUNC's UNESCO sites and partners – click on the map for details
Since I arrived in EUCC-D Organization, my first mission has been to work on a social media communication campaign. Alwin, a Freiwillige Ökologische Jahr (voluntary ecological year) volunteer in EUCC-D, and I, had to look for remarkable facts and touristic activities in the UNESCO sites’ area of the project. We were mostly looking for events happening during the low season, our purpose being to show to people that the South Baltic region can be attractive even in autumn and winter. My favorite tool for compiling information concerning the different UNESCO sites has been Mind maps.
Then we used the information collected to create appealing Facebook posts: interesting text, nice picture.
Mindmap about the Agricultural Landscape of Öland (Sweden)
As part of the promotional campaign about DUNC project, the development of audiovisual materials was asked. We chose to develop a video in stop motion: the result is a little paper boat navigating from one UNESCO site to the other. We used the software Openshot Video Editor for editing it (free, easy and working under Linux).
Unfortunately, for some reason, the campaign in this form has been postponed but…
This is part of project development, some modalities can change.
Even if at first it has been a bit frustrating, I have decided to focus on the positive points: I have finally made a stop motion video and Alwin and I efforts have been rewarded as this video will be now used as a concept-video for the legacy that will exist after the project end! While completing these tasks, I acquired knowledge about community management and music copyright thanks to free online classes. Furthermore, all the researches about the Baltic Sea UNESCO sites made me curious about visiting Wismar and Stralsund. The both cities are about one hour from Rostock, the place where I live, Wismar in the West, and Stralsund in the East.
First line: Pictures took in Stralsund, left: red bricks part of the city heritage (Brick Gothic) right: houses;
Second line: Pictures took in Wismar, left: Wismarer Wasserkunst; right: SNMCMG1 in Wismar medieval harbour basin
Although this part of the campaign has been delayed, a slideshow video including nice pictures of four of the project’s UNESCO sites has been launched during the United Nation Day on October 24th 2018. In order to evaluate the impact of this campaign, I had to monitor our Facebook page, the number of persons we reached, the engagement rate, etc.
Curious about the result? Comparing to our previous video posted on DUNC Facebook page, the number of people reached had increased of 183%; quite good!
Click on the image to watch the video we launched on October 24th 2018
As DUNC is a quite dynamic project after completing these tasks, another one was waiting for me: searching for Travel magazines (on paper and online) and blogs, willing to publish an article about our project.
Do not hesitate to leave a comment or contact me if you have ideas of Magazines or bloggers, who would like to publish about our project ;)
Last but not least, last December, I had the chance to participate to a DUNC partner meeting in Wismar. The meeting took place in Wismar’s historic center, more precisely in the last Wassertor (“water gate” in English) of the city. For the story, this Wassertor was built in 1450. At this time, it was part of the urban fortification with four other city gates. Since 1870, the Wassertor is the only remaining part of the city fortification.
Here is an anecdote about it:
Do you know the movie Nosferatu, eine Symphonie des Grauens? It is a German Horror movie released in 1922, one of the first of its kind. It is also important to know that it is in an unauthorized adaptation of Bram Stocker’s novel entitled Dracula, which almost resulted in a removal of the movie (copyright are important!).
How it is related to the Wassertor? A part of the filming took place in Wismar and in a movie’s scene, you can see Nosferatu get in the city by the Wassertor.
Let's go back to the subject: the main objective of the meeting was to follow-up every partner work for DUNC since the last meeting, clarifying the strategy and tasks to come, get to know some project managing tools thanks to workshops and experts interventions, and created social link between the different partners.
Up: Christmas tree on a boat in Wismar Harbour
Down: inside the Wassertor
Right: Some of DUNC Partners in front of the Wassertor
If you want to be informed about events happening around the Baltic Sea, do not hesitate to regularly check the DUNC calendar (it will be updated soon).
!!SPOILER ALERT!! In Spring, DUNC heritage will launch a Photo competition. One of the purpose is to highlight the UNESCO and World Natural and Cultural Heritage around the Baltic Sea through the eyes of inhabitants or visitors (focusing on Germany, Lithuania and Sweden). With this thematic in mind, you can already think about your participation. Even if the competition will take place in Spring and Summer, pictures from any time of the year are very welcome...
The best way to get to know the start of the competition, modalities and prizes to win, is to follow DUNC Heritage Facebook page. Get your cameras ready and spread the word!
Next time, we will talk about the project CHERISH!
“See” you soon!
Many Thanks to Cristina for her thorough re-reading of this article.